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Jose Cuervo Tequila

La Guia de Jose branded content series: produced by Los Angeles Times Brand Publishing, published by Jose Cuervo on Facebook.

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latimes.com + Jose Cuervo Tradicional

My role: Content strategist, Editor, Project Manager

A lifestyle series focused on food, cocktails and style. The snackable articles were used to grow and engage Jose Cuervo Tradicional’s Facebook audience in tandem with a national mural-painting contest being produced by the brand. 

Format: 6 articles — each in English and Spanish — launched on Jose Cuervo Tradicional's Facebook channel

 
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